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Press Launch of Raffles as Apple Authorized Distributor
Press Launch of Raffles as Apple Authorized Distributor

World’s leading computer manufacturing firm Apple has appointed Raffles Private Limited as its authorized distributor in a bid to increase its share in Pakistan’s burgeoning IT market. This announcement was made on 8th of September 2006 at a ceremony held at Pearl Continental Hotel.

Punjab Information Technology Minister, Abdul Aleem Khan was the chief guest on this occasion. The ceremony was attended among others by Chairman Punjab Information Technology, Rizwan Amin Sheikh, Political and Economic Officer of US Consulate in Lahore, Ms. Amenda Pilz, and Apple Strategic Accounts Manager for SAARC, Mr. Sharay Shams, director of Raffles Private Limited, Mr. Ibrahim Qureshi and IT Professionals.

Ms. Amenda Pilz, Political and Economic Officer US consulate Lahore has stressed the need to boost economic and cultural relations between Pakistan and US. She said,” advent of IT revolution, especially internet has brought the people of different countries closer to each other.

Punjab Information Technology minister Mr. Abdul Aleem Khan said “Under Punjab Chief Minister Vision 2020, efforts were being made to transform Punjab into hub of Information Technology”

Raffles Private Limited Director, Mr. Ibrahim Qureshi said some 900000 computers were being imported into Pakistan annually to meet the domestic demand. He said Raffles Private Limited will appoint 150 resellers across the country for Apple products. He said the first dedicated sale point for the Apple products will become operational in Lahore by February 2007. The availability of apple for the Pakistani hardware industry is refreshing in these globally tough times for the IT sector.

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